When I launched my first blog, I had initially planned to make a daily update. The blog is for science fiction and fantasy short stories that I have a lot of. But when I estimated my stories, It will not last a few months. So what I did was to make the update weekly and later on it became monthly until such time that I ran out of stories and no new content for my blog. The frequency of updating is not that easy to fulfill and once you renege, your regular readers will go away.